The Industry
First, focus on an industry that is growing and in front of and supported by current trends and market demographics. As a simple yet powerful example of this we would find such a market in the wellness and nutritional industry. As the largest segment of global population, the baby boomers (born 1946-1964), age they continue to turn towards nutrition and wellness products to maintain their health. Just as we all likely will do as we age. This baby boomer demographic has literally driven American and Global economies for the last 5 decades. From the phenomenal growth of Gerber in the baby food industry (1946-1960), to Hoola-Hoops skateboards Frisbees and Slinkees in the mid 1950’s to mid 1960’s, to the muscle cars of the 1970’s and the housing and stock market booms of the 1970’s and 1980’s this demographic of people has and continues to be a driving force in our economy. So it is indeed quite logical to select an industry, opportunity, and company that is in front of this demographic as it is highly likely that it will experience fantastic growth. Thus our example above of the health and wellness industry which is right now in front of this impressive demographic and beginning its boom. There are other industries like this and some are in front of other powerful market forces or demographics. We provide this example as it a shining beacon among all industries that are in front of various trends or demographics.