As for what to sell online it is the opinion of this author that one must engage in a business that offers products or services that are consumable and unique thereby generating a residual income, repeat customers, and building a distribution network for current and future product or service offerings.  In addition it is strongly advised that you first consider consumable products rather than consumable services.  This is because services do not lend themselves well with respect to standing the test of time in such arenas as MLM or Network Marketing.  Services generally decrease in price as more and more competition enters the market and eventually opportunity participants and the company they represent may be forced to completly re-tool themselves or be forced out of business due to thinning margins.

For the purposes of this article consumable services means those that are renewable at regular intervals. Web hosting, communications and internet access services, and web site content subscriptions are but a few examples of these.

Consumable products mean those items that are in demand, used regularly, and need to be reordered on a regular basis for use in and around the home or office. These include household supplies, food, vitamins and nutritional products, and the like. Barring a major fad or revolutionary breakthrough new product offering, one should concentrate efforts on these types of products and services.

New and unique is also great when it comes to products or services, but recognize that these new (Not yet in demand) items carry significantly more risk, as there is no guarantee that these will ever become true in demand consumable items.  However, for a true entrepreneur this may not be an issue, because with a good product that entrepreneur will create the demand. But if you are just starting out as an entrepreneur and you don’t have that unwavering dedication, then you would be best served by staying in the realm of proven brand name companies, with solid training and leadership building systems in place as well as in demand products or services.